Packaged - саммит для высоких профессионалов

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PackAudit&Consulting
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PackAudit&Consulting
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Откуда: РФ
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Сообщение #1 PackAudit&Consulting » Сб, 10 июня 2017, 10:53

Конференция представлена Mark Allen Group markallengroup.com

Шестая Конференция Packaged Summit пройдёт в Амстердаме 19-20 июня 2017г. Предыдущая проходила в Брюсселе 25-26 Января 2016 года.

Несмотря на то, что стоимость участия 1000 евро, конференция однозначно представляет интерес для заказчиков упаковки, которые считают себя лидерами. Жалко, что это больше для европейских заказчиков, а не для наших. Не потому, что наших не позвали или у нас лидеров нет. А потому, что если даже кто-то из российских представителей имеет бюджет, попробуйте переварить такой объём материала на не родном языке.

Вот что заявлено в этом году на 2 дня:

Creative Branding and Packaging Design от Microsoft 30 мин
In this insightful case study, hear how Microsoft reinvigorated their packaging to match a company-wide expansion into premium product lines. With a focus on crafting packaging that is consistent with customer expectations of high-end products, their designers and engineers worked hand-in-hand to create products that would delight and enhance the customer experience whilst remaining uniquely Microsoft.
• Moving from a primarily utility product line to premium products and how to reflect that in your packaging
• Making the most of your packaging to create a memorable, shareable customer experience
• Creating harmony with various stakeholders: supply chain, finance, procurement
Kevin Marshall Creative Director of Design Microsoft
John Whitfield Senior Global Packaging Manager Microsoft


New Technology and Materials 30мин
The Future Is Now – Incorporating Interactive Screens Onto Your Product Packaging
• How? – The science behind developing cutting edge interactive technology
• Scrap the Label – Innovation that improve the customer experience
• Where do we go from here?
Chris Jones Co-founder Novalia

Case Study New Technology and Materials
Renewable Materials and Packaging Optimisation – Sustainability in Packaging Innovations at Procter & Gambles
• Latest advances in moving to a circular economy: the use of tracers in plastic packaging materials
• Replacing petroleum-derived materials with renewables
• Packaging optimisation: light weighting, refills and compaction
• Practical case studies
Gian de Belder Principal Scientist, Sustainable Packaging Procter & Gamble

Case Study Creative Branding and Packaging Design Combining Physical and Digital Communication Through Packaging
• Combining the brand in the hand with the digital world
• Enhancing consumer’s experience through interactive packaging
• Leveraging packaging for collecting big data
Shira Rosen Packaging Development Manager Strauss Group

Case Study New Technology and Materials A Thinking Exercise: What Will Be the Next Level of Sustainable Packaging?
This session will explore how we can package our products without plastics and look at what is the next level of solutions for materials that cannot be recycled.
Marcel Keuenhof European Packaging Manager Wessanen

Case Study Creative Branding and Packaging Design How to Increase the Perceived Value of Products Through Packaging
In this insightful presentation, Carlo will explore how Nomad Foods overcame the unique packaging challenges of the frozen food market. Faced with a market perception of frozen food being a cheaper product in supermarkets, hear how they reinvented their packaging approach to increase the perceived value of their products, and in turn drive sales. Benefit from their lessons learned and gain an understanding on how to apply these concepts to your own products.
Carlo Rotunno Global Head of R&D – Packaging Nomad Foods Europe

SOLUTION SPOTLIGHT Packaging Innovation and Development Safe Adhesives for Food Packaging: Risk Assessment Toolbox
Packaging is essential to preserving food throughout the supply chain, prolonging shelf-life and promoting brand image to consumers. Adhesives are used in primary and secondary packaging regardless of the selected packaging material and format. In this workshop H.B. Fuller will present:
• Overview of different adhesive technologies used in food packaging
• Toolbox of guidelines and regulations used for risk assessment of adhesives in food packaging

Packaging Innovation and Development When Less is More –Smaller, Individually- Portioned Packaging
• Creating customer-focused packaging
• Working with the trend and applying it to your advantage
• What does the data suggest, and how can we work with it to design better, more convenient packaging?
Prabhat Mishra Global Packaging Sustainability & Core Technology Lead Mondelez International

Case Study Creative Branding and Packaging Design
Packaging That Meets the Needs of an Aging Population – Accessibility and Design Requirements
• Latest advances in moving to a circular economy: the use of tracers in plastic packaging materials
• Replacing petroleum-derived materials with PCR (Post-consumer recycled) including beach plastics
• Packaging optimization and Circular Economy: light weighting and circular design
• Practical case studies
Santanu Chowdhury Senior General Manager, Packaging Development Sun Pharmaceuticals

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Сообщение #2 admin » Сб, 10 июня 2017, 11:06

CASE STUDY Packaging Innovation and Development
Packaging Optimisation to Meet Shelf Life and Product Protection Requirements
• How Nestlé are optimising the packaging of existing and new product lines
• Goal is to tailor packaging to meet the protection needs of specific products
• Adapting packaging to different climates in different needs of markets
Robert Witik Senior Specialist for Sustainability & Packaging Material Science Nestle

Case Study Creative Branding and Packaging Design
Diverse Product Line Packaging Strategies for Consistent Shelf Presence and Brand Equity
Logitech is a trusted brand for keyboards, mice, speakers, PC gaming and other consumer electronics. But creating packaging for such a diverse product line and a large amount of price points is a complex task. This presentation will show the recent journey and continuous improvements to drive both brand equity and shelf presence.
Adam Schettle ‎Head of Packaging Logitech

New Technology and Materials Packaging Simplification – Adopting High Barrier EVOH Films for Product Packaging
• The packaging movement from a passive protection role to one of active preservation
• How to embed micro/nano compounds in the inner layers of existing packaging materials that release at a controlled rate to delay food deterioration
• Antimicrobial and antioxidant properties of these agents – meeting safety and quality requirements
• Data comparing packaging materials with the agents embedded vs. without – potential for commercial use
Margarida Cortez Vieira Head of Department of Food Engineering University of Algarve

Case Study Creative Branding and Packaging Design
Moving from B2C to B2Partnership – How to Connect With and Engage Your Customers
• Holistic design in packaging innovation
• How to build an emotional binding to your customer
• Understand your consumer, see the trends
• Identifying exactly who your customer is: defining the partnership and what you have to do to engage them
Guido Schmitz Head of Packaging & Technology Innovation Bayer HealthCare

Case Study Packaging Innovation and Development
What’s Next? – A Prospective Approach to Consumer-Insight and Its Value in Creating Attractive Packaging Designs
• What is the right way – is it Innovation first and then looking for opportunities or reverse?
• Differentiate products with innovative packaging – materials/compliance/appearance
• Case Studies – converting ideas to opportunities
Rajesh Mishra Head of Packaging Development Abbott

Packaging Innovation and Development
Packaging Intervention in the Supply Chain: Consumer and Operational Benefits
• Supply chain considerations – dimensions, distribution of packs, shelf space occupation, loadability
• Improve efficiency, reduce costs and create more excitement in the market through supply chain solutions
• Intelligent packaging that facilitates supply chain movement
• Case study – Affordable Small Sparkling Package keeping products both fresh and affordable
• Extending the shelf life of PET products – plasma coatings
Bimal Lakhotia Associate Vice President – Packaging Development & Commercialization Coca Cola

Creative Branding and Packaging Design Shelf Appeal: Conceptualising Design as a Primary Business Driver
• Developing ‘pick-me’ package design concepts and to accomplish aggressive market-penetration goals
• Leveraging cutting-edge tools and techniques to differentiate your product and stand-out from the crowd
• Sourcing high impact materials, substrates, inks, tools and techniques with low-impact price-tags to achieve a brand-name look on a limited budget
Moria Cullen Vice President, Head of Global Brand Design PepsiCo

PackAudit&Consulting
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PackAudit&Consulting
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Сообщение #3 PackAudit&Consulting » Сб, 10 июня 2017, 11:11

Case Study New Technology and Materials
Nanotechnology in The Packaging Industry – Where Are We Now and Where Can We Go From Here?
• Advantages of incorporating nanotechnology into your packaging innovation and design
• Applications in Food Packaging and Food Safety: Antimicrobials and Sensors
• Nanocomposites as high barrier packaging materials
Professor Graham Bonwick Executive Director Innovation & Development, Food Nanotechnology Research Group University of Chester
Dr Catherine Birch Programme Leader, The Institute of Food Science & Innovation University of Chester


Case Study New Technology and Materials
Value Engineering – Better Packaging Functionality for Fewer Resources
This presentation will provide you an insight in Value Engineering methodology used to optimize functionality and cost of food packaging. This approach collects and quantifies Needs and Wants related to packaging from End consumers, Retailers, Distribution centers, Fillers facilities and Brand Owners and compare them with resources needed to produce current or new packaging solution. It enhances communication and alignment through the entire supply chain, providing many opportunities to improve the way of producing, packaging delivery, assess alternative materials and introduce wanted features for the customers.
Vladimir Zernin Global Value Engineering Lead for Packaging Kraft Heinz Company

Solution Spotlight New Technology and Materials Breakthrough Packaging Technology to Boost Efficiency for Food Producers
How Tetra Pak introduced new breakthrough packaging technology to the beverage carton industry for the first time, to boost production efficiency and lower environmental impact for producers, marking the start of a new era in the world of carton packaging.
• Improving environmental performance and reducing packaging waste
• Reducing operational costs for food manufactures
• Giving producers production flexibility
Luca Poppi Packaging Technologies Program Director Tetra Pak

Solution Spotlight Creative Branding and Packaging Design Give Your Brand a Voice on the Retail Shelf and Beyond
• In that golden moment when the customer has your product in hand, who is whispering things in their ear? Google? Amazon? What if you owned that communication channel and had the advantage of a direct digital link to your prospect from your product or package. In this presentation, you will learn which mobile solutions are best suited to enable a physical product to become its own marketing and sales channel. You will see how to create new engagement opportunities throughout a shopper’s journey, pre- and post- purchase, with the simple tap of a smartphone.
Eric Vanroyen Director, Business Development EMEA Thinfilm

Case Study New Technology and Materials Design for Recycling – Enabling the Circular Economy
• How to enable engineers and developers to design for recycling
• Understanding the constraints and success criteria for recyclability
Philippe Blank Packaging Innovation & Sustainability Manager Henkel

Case Study Packaging Innovation and Development
How to Profit from the Under-Developed MENA Packaging Industry – Local Trends and Consumer Drivers
With a level of annual growth currently at 5%, the MENA packaging market is experiencing a higher growth rate than the global packaging market, offering profitable opportunities to the global players as local business owners still lack the foresight to match the expectations of the consumers in many areas. Benefit from Kaunain’s experience as a brand owner, and gain insight on the trends and drivers, and unmet needs of the consumers unique to the region.
Kaunain Shahidi Packaging Purchase Manager Almarai

Solution Spotlight Packaging Innovation and Development
Go Circular with a Reusable Packaging System to Improve Supply Chain Performance
• Move from a linear to a circular economy model for transport packaging
• Create supply chain efficiencies and eliminate waste through reusable packaging
• How technology advancements are enabling reuse and increasing value
• Considerations for adopting and optimizing reusable packaging systems
Tim Debus President & CEO Reusable Packaging Association

Case Study New Technology and Materials
Exploring the Use of DLC Diffusion Barrier & Corrosion Protection Coating (Nano Contacts) in Packaging
• Developments in nano-polar coating for anti-fogging effect and adhesion promoter for coating/printing onto plastic
• Impact of nano-crystalline domains of TiO2 and imbedding of nano-clusters onto antimicrobial effects
Eva Maria Moser Professor International Packaging Institute

Case Study Packaging Innovation and Development Giving Your Packaging a Story to Engage Millennials
As we enter a period of engaging the most brand-loyal generation in history, consumers are being bombarded with an ever increasing array of packaging. It is critical to acknowledge that the that the story of the package carries just as much weight as the package itself. Millennials are giving money to companies that exhibit cause, and the challenge for companies is to create something that is sustainable and has an engaging story. With a vision to stem the flow of ocean-bound plastic and reduce poverty, packaging using the Plastic Bank mark to engage consumers has been proven to dramatically increase their likelihood to purchase a product. In this presentation, learn how Packaging professionals can be a conduit for change, and engage a generation.
David Katz Founder The Plastic Bank

Case Study New Technology and Materials Think Outside the Circle – A Different Approach to Anti-Counterfeiting in Packaging
In an interdisciplinary research thrust at the University of Luxembourg, involving computer and materials scientists, we are exploring the potential of using liquid crystal sphere samples for secure authentication tokens, which can be produced at high throughput at low cost and be integrated into valuable objects to prove their authenticity. In the presentation, the basic principles of the technique and the current state of the research will be presented.
Yong Geng Research Associate, Physics & Materials Science Research Unit University of Luxembourg
Gabriele Lenzini Senior Research Scientist, Interdisciplinary Centre for Security, Reliability and Trust University of Luxembourg


Case Study Packaging Innovation and Development Materials & Design Packaging Innovations in Coca Cola
• Case studies including “share a Coke” and can sleeve applications – technical details
• Limited edition packaging insights
• How we connect with social media
• Advertisement and impacts on sales
Gonul Bolukbasi ‎Packaging and Graphics Manager The Coca-Cola Company

Case Study Packaging Innovation and Development Innovative and Sustainable Packaging Solutions of Food
• Advanced packaging methods: modified atmosphere packaging and active packaging
• Case study: CO2 emitters contribute to reduced packaging size and longer shelf-life
• Packaging solutions to reduce food waste
Helga Naes Research Director Nofima

Case Study New Technology and Materials Practical Steps to Close the Plastic Recycling Loop
• Closing the loop for packaging – where is the EU heading for
• How does the Netherlands anticipate on the future
• Role of the several stakeholder in the packaging chain; companies, policymakers, recyclers, developers, designers
• Tips and tricks for sustainable packaging and closing the loop
Karen van de Stadt Packaging Expert Netherlands Institute for Sustainable Packaging

Keynote Creative Branding and Packaging Design The Right Sensory Mix: Targeting Consumer Product Development Scientifically
Many companies fail to acknowledge and analyse disparities observed among customers and simply put them down to culture or emotion. New neuroendocrinological research proves that consumers are rational: they just have a different biological perception of the same stimulus. Their preferences, behavior, and decisions are strongly influenced by the hundreds of millions of sensors monitoring their body and brain. By understanding the brain’s decision-making process from a consumer behaviour perspective, learn the science behind why packaging sells.
• Understanding and predicting consumers’ behaviour and preferences
• Designing the right sensory mix (colour, shape, taste, smell, texture, and sound) for each product
• Fine-tuning your packaging and product range for every local market
Professor Diana Derval President Derval Research

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Программа саммита 2018г.

Сообщение #4 admin » Пн, 23 апреля 2018, 22:54

В 2018г саммит пройдёт 25 и 26 Июня в Амстердаме. Программа во вложении.

Смотреть видео промо https://youtu.be/-xPhEnVvG_E
У вас нет необходимых прав для просмотра вложений в этом сообщении.



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