Accessible design for packaging - information and marking

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Сообщение #1 admin » Пн, 29 января 2018, 15:18

Information and marking on packaging go beyond ensuring safety and security to also add more value to the packaged products for older persons and persons with disabilities. When designing packaging that is expected to ensure accurate and appropriate information, greater consideration is required for increasing accessibility to the packaged products for older persons and persons with disabilities. Such persons sometimes have difficulties in obtaining and understanding the information conveyed by labelling and other means of information technologies such as a bar code read by a smart phone.
Recently ISO 19809:2017 was published. This standard provides requirements and recommendations concerning accessible design of consumer packaging with regard to information and marking. This document specifies considerations and methods for designing and presenting information and marking to make consumer packages accessible to people with the widest range of capabilities by considering their sensory and cognitive abilities. It applies to all types of information and marking presented on consumer packaging. The design considerations and methods specified in this document are primarily intended for designers, developers and evaluators of packaging. Specifically excluded from this document are information and marking for medicinal products and medical devices including tamper verification.

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